Balanced Business Growth

Should You Advertise on Facebook?

Facebook advertising can be a very cost-effective way to spend your advertising budget if the right criteria are met otherwise you might just find yourself out of pocket;

  • Does your audience congregate on Facebook?
  • When on Facebook will they be interested in your products and services or are they there simply for after hours family, friends and recreation?
  • Can you effectively segment your audience by sex, age, geographic location, interests etc?
  • Are you capable of advertising your products and services in an interesting / attention grabbing way?
  • Does your business regularly create new content that is interesting to your potential Facebook audience?
  • Would you ad budget be spent better elsewhere?

What are the Options for Advertising on Facebook & Instagram

Facebook Ads Vs Promoted Posts

There are two basic types of advertising options on Facebook – Ad campaigns and promoted posts.

Facebook Ad Campaigns

These are very much the same as ad campaigns on other social platforms. You log into the Facebook Ads Manager, name your campaign, setup an ad account, define your target audience, select ad placements then a budget and ad schedule.

Then you can create your ads. Your ads can be images with text, image carousels or videos with text. You can link through to a landing page on your website directly from your ad or even manage your conversions on your Facebook business page.

Ad placements within the Facebook platform include the following;-

  • Facebook timeline feed
  • Facebook Instant Articles
  • Facebook In-Stream Video
  • Facebook Marketplace
  • Facebook Stories
  • Facebook Search Results
  • Facebook Video Feeds
  • Instagram Stories

Promoted Posts

When you post on Facebook that post is seen by a percentage of your followers. By paying for a Promoted Post you can increase the number of people who view your post.

You select the post you wish to promote, set your budget, and then that post is shared to a set number of Facebookers.

Promoted posts are commonly used to drive interest, sort of like the smell of the onions at a sausage sizzle.

The Power of Facebook Audiences

As with all advertising the real secret is ensuring your ads are served to the right audience i.e. those that are in the market for your product or service and are somewhere in the purchasing cycle or “sales funnel” as marketers like to call it.

Perhaps the most beneficial feature within Facebook advertising and what has made it so successful is that Facebook “knows” its users intimately and therefore you can segment your potential audience quite accurately allowing for a better ROI on your advertising spend.

Ad Targeting

Facebook you allow can target your ads geographically. You can set a specific location and restrict your ads to people who are within a set number of kilometres from that location.

You can also refine your audience based on age, gender, education, job title and more.

You can target your ads to people’s interests and hobbies. Ads can also be targeted to people’s past behaviours such as their purchase history or their device usage.

Lookalike Audiences

A particularly powerful feature of Facebook ads is to be able to target your ads to lookalike audiences.

Lookalike audiences are people on Facebook who “look alike” with an audience you already have.

Your source audience may come from a mail list you have. The information may be pulled from the Facebook Pixel on your website, a mobile app or your existing fans on Facebook.

One stipulation for Lookalike audiences is that your source audience must contain at least 100 people from a single country.

Recent Facebook Advertising Projects

Fremantle Door & Window Facebook Ads
Fremantle Door Facebook Ad
Fremantle Door & Window manufactures and installs timber doors and windows from environmentally friendly timber
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Newman College Facebook Ads
Newman College Facebook Ad
Newman College is a private co-educational Catholic college in Perth educating children from pre-kindy through Year 12
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