Balanced Business Growth

Is your current website fit for purpose?

  • Does your current website accurately reflect your business, products and services?
  • Can customers find the information they need?
  • Does your website drive calls, form submissions or sales?
  • Can your website be quickly and easily updated by your team?
  • Does your website load like a cheetah or like a sloth?
  • Does your website look great and load fast on desktops, laptops, tablets and smartphones?
  • Does your web developer attempt to understand your business and industry?
  • Are you treated like a VIP when you ask for advice, updates or changes?
  • Are you using the right website technology for your business?

Your Website Development Must Reflect Your Business

What are the key factors in website development?

These days with a little bit of computer savvy and a few dollars down anyone can build a reasonably acceptable website by using Wix, Squarespace, Webflow or even WordPress.

Some business owners have chosen to go this way and we commend their initiative whilst it has also meant the web development industry has opened to a fair amount of inexperienced operators.

Now every website is most definitely not the same and what might work for a home based beauty therapist would most definitely not work for a SME mining or manufacturing company.

It is far from a simple art to develop a website that truly reflects the business, it products and services and is targeted at the right customers (those who have the funds and will contact the business and make a purchase). It requires research, business intelligence, understanding and the design and technical abilities to bring about a cost effective result in a positive timeframe.

The key factor is not design, however, with a poor design potential customers may bounce off your website before they have read more than a few words. The key factor is not research, however, without research you may never understand what your clients are searching for online.

The key factor is not the technical smarts of your developer because without being able to analyse your business and your customers a clever developer will never be able to reach your clients.

In fact a great website development project takes all of the above (and much more) placing you, your team and your clients in the prime position to deliver a solution that works for you 24/7 to positively and accurately reflect your business and drive hot leads to your door.

Why consider our web development team?

At the end of the day you should always make decisions that you clearly believe are best for your business, yourself, your team and your customers.

At BBG we are very experienced in the research, planning, development, release, support and ongoing management of websites. We simply ask that you discuss your requirements with us to see if we can add sufficient value to your web development project.

Our website experience will deliver the following for your business;-

  • A well researched and customer focussed website
  • A website that presents your information accurately and completely
  • A website that is designed with site visitors in mind with easy to find content and easy to take actions such as contacting your business
  • An open industry-standard content management system (CMS) that allows you to manage your online resources if you want or to move to another supplier if that is your preference
  • A website that places load speed as a priority because a slow website loses customers
  • A website that is reliable and easily managed moving forward
  • A project team that have the time, experience and inclination to spend time with you and your team (something you rarely get from a large agency)
  • Pricing that reflects the realities of your business model
  • Timely and predictable project management with your team central to the review and signoff process
  • Design for purpose and design for usability. Pretty pictures are no use if they do not drive sales.
  • SEO is factored into your project from before we even touch a line of code (even if you are not going to contract us for SEO or PPC services)

Why We Recommend WordPress

Here at BBG we support multiple technologies for website development from simple brochure SAAS products such as Wix through Squarespace, Webflow and we also build static sites for blisteringly fast speed. We recommend technologies based upon a clients requirements, however, we most commonly recommend WordPress as the best solution. Read on to find out why…

Why Use WordPress?

  • Over 40% of websites on the Internet use WordPress. With popularity comes reliability and great support.
  • WordPress is an open-source project. Its ongoing development is driven by a large community of dedicated developers and marketers.
  • WordPress is updated regularly to fix issues, improve security and to add new features. There are usually 2 major releases per year plus many minor releases.
  • The WordPress architecture allows for add-ons called plugins which can be easily added to WordPress to deliver all sorts of functions. Plugins are often free but premium products exist that are marketed and maintained by software companies.
  • WordPress is a content management system (CMS). Information added to WordPress is stored in a database and thus can be presented in many ways on multiple pages.
  • The WordPress admin is easy for non-developers to use and, as such, you can take control of the updating and management of your website if that is your wish.
  • WordPress developers are widely available thus, if you decide to move to another developer in the future you have many options and are not stuck with a proprietary website that must be re-developed.
  • WordPressout of the box is great for SEO and there are plugins that enhance its performance in this area.
  • WordPress is flexible and powerful and can be customised to meet the requirements of most businesses.

We Are WordPress Experts

At BBG we are WordPress experts. We have been building websites with WordPress since 2007.

We sit at the leading edge of WordPress usage and are adept at ensuring the WordPress website we build for you today will continue to operate reliably for years to come even as WordPress updates become more complex.

Which WordPress Plugins to Use

At BBG we know which WordPress plugins to use and which ones not to use and why. This is important as plugins not only add functionality they can also, if badly coded, introduce security issues, poor performance and hinder future maintainability of your website.

We NEVER compromise on plugins. If we have to spend to get the best for your website development then that is what we will do.

WordPress Gutenberg Editor

WordPress is undergoing significant change at present. A new editor (called Gutenberg) aimed at making WordPress more friendly for non-developers is being rolled out and enhanced. At BBG we have embraced the Gutenberg editor as we know it is the future of WordPress and the best way to build a website that is fully compatible with WordPress updates moving forward.

Recent Website Development Projects

Pump Solutions Australia Website Development
PSA Website Development
Pump Solutions wanted a complete revamp of their website in order to revamp their brand and help their customers find the information they require quickly and easily
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Green Choice Electrical Website Development
GCE WordPress website
New website development for Green Choice Electrical emphasising their business model of sales and installation of solar power related systems.
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