Project Description
Pump Solutions Australia are one of the larger pump distributors in Australia. The company distributes multiple brands of pumps, provides professional consulting on pumping applications and installs and services pump solutions.
With a wide and growing range of products across multiple manufacturers, multiple pump types, multiple pump series in each pump type and multiple datasheets for many pump series, the company required a solution that simplified the searching process for site visitors in order that they could quickly and easily find the information they required.
Of course, the website also needed to encourage potential new clients to take the next step to contact the business with regards to pursuing their initial query.
The project took over 6 months as the structure of the data was planned and implemented in order to provide a logical and efficient system for the company and their clients.
As custom post types were used across the site the information can be easily added, updated or deleted by the client via their WordPress admin as the need arises.
Google and Bing Ads plus Search Engine Optimisation were also crucially important criteria in the development of the new website.